Cyber PMM – One Year Down

Reflections on the first year of Cyber PMM, lessons learned, and what's coming next in the journey of cybersecurity product marketing.

This weekend, I looked at the calendar and realized it's been a year since launching Cyber PMM! A year filled with experiments, challenges, and growth. I promised myself I'd give it a year, and here we are. Let's look back together on what I've learned and talk about what's next.

1. Lessons from Building Cyber PMM

Content Creation is Tough — I've explored nearly every format: long-form videos, carousels, memes, Substack posts, and more. Surprisingly, my most successful content wasn't always the most time-consuming. Authentic, humorous insights tend to resonate most. It's about finding the balance between authenticity and value.
Quality First — Early on, I tried a high-output, AI-assisted content production process. But quantity sometimes diluted quality, and I realized that trust and consistency matter more. A fast pace can compromise a creator's ability to vet content and maintain a strong voice. I am throwing away the calendar and just posting when inspiration strikes moving forward.